Another weird move by Google. Remember "cross channel tracking" - the ability to track non-Google campaigns from within AdWords? This morning I tried to set this feature up for a new client and it was nowhere to be found. When I did a search within the "help" section, I found this message:
What happened to cross-channel conversion tracking?I can't decide if this is an attempt by Google to get more people to use Google Analytics, or if there was some legal challenge from a competitive advertising channel, or something I am missing all-together. One thing I am pretty certain about though, is that it's unlikely that "advertiser feedback" is the true reason. I can't see many advertisers proactively complaining about an optional feature. Me thinks something is rotten in the state of Denmark . . .
Based on advertiser feedback, we've decided to make the cross-channel conversion tracking feature unavailable to new users. As an alternative to cross-channel conversion tracking, you can use the free Google Analytics program to receive even more data about all your online marketing efforts.
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